Digital Marketing Specialist

Job Description

We are seeking a creative and analytical Digital Marketing Specialist to join our team in Durban. The ideal candidate will be passionate about digital marketing and have a strong understanding of online marketing strategies, including SEO, social media, and content marketing.

Responsibilities

• Lead digital marketing initiatives that drive conversion and customer retention.
• Utilize A/B testing to optimize marketing campaigns.
• Coordinate with sales teams to align marketing strategies.
• Stay up-to-date with industry trends and technologies to keep the company competitive.

Requirements

Education

• Bachelor's degree in Marketing or a related field

Experience

• 3-5 years of experience in digital marketing roles

Technical Skills

• Email Marketing
• Data Analysis
• CRM Software

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience in e-commerce marketing: Background in driving sales through online platforms.
• Knowledge of UX/UI principles: Familiarity with user experience design considerations.

Benefits

• Comprehensive medical aid
• Retirement fund contributions
• Employee discounts on services
• Work-from-home options available

Company Culture

• Work-life Balance: We promote a healthy work-life balance for all employees.
• Diversity and Inclusion: We value diversity and strive for inclusivity in our workplace.