Market Research Analyst

Job Description

We are seeking a Market Research Analyst to join our Johannesburg office. The ideal candidate will analyze market trends and consumer data to provide actionable insights that influence strategic decision-making.

Responsibilities

• Conduct detailed competitor analysis and market assessments.
• Leverage analytical tools to extract insights from data.
• Create and maintain databases for tracking market trends.
• Develop strategies to improve data collection and analysis processes.
• Present findings to senior management and contribute to strategic planning.

Requirements

Education

• Master's degree in Marketing, Business Analytics, or related field is preferred

Experience

• 5+ years of experience in a market research role

Technical Skills

• Statistical Analysis
• Presentation Skills
• Project Management

Soft Skills

• Teamwork
• Attention to Detail

Languages

• English: Fluent

Advantageous

• Proficient in GIS mapping software: Understanding of GIS tools for spatial analysis and visualisation.
• Experience in competitive benchmarking: Ability to analyze and compare market strategies of leading competitors.

Benefits

• Comprehensive health insurance coverage
• Retirement savings plan with company contribution
• Continuous learning opportunities
• Team-building events and activities

Company Culture

• Community Engagement: We actively participate in community initiatives and encourage our team to give back.
• Work-Life Balance: We prioritize work-life balance, ensuring our employees have time for both work and personal activities.
• Diversity & Inclusion: Our workplace is inclusive, where everyone is respected and valued for their unique contributions.