SEO Specialist

Job Description

We are in search of a passionate SEO Specialist to join our dynamic team in Durban. You will be responsible for implementing SEO best practices, conducting keyword research, and optimizing website content to enhance our clients' rankings in search engines. The ideal candidate should have a strong understanding of Google algorithms and ranking factors, alongside a collaborative mindset. If you're someone who thrives in a fast-paced environment and is eager to take on new challenges, we want to hear from you.

Responsibilities

• Manage SEO projects from initiation to completion.
• Develop and execute SEO strategies to drive organic traffic.
• Track performance indicators and adjust strategies accordingly.
• Provide ongoing support and strategy adjustments to clients.
• Conduct outreach and relationship building with potential link partners.
• Create SEO-friendly content briefs for the content team.
• Train staff on SEO best practices and tools.
• Participate in content brainstorming sessions.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree in Digital Marketing is advantageous

Experience

• 4+ years of proven SEO experience

Technical Skills

• Keyword Research Tools
• HTML/CSS

Soft Skills

• Problem-solving
• Team Collaboration

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC management: Knowledge of managing and optimizing paid search campaigns.
• Understanding of UX design principles: Insight into how UX impacts SEO and overall digital marketing strategy.

Benefits

• Comprehensive medical aid and benefits
• Flexible working options with remote work potential
• Annual performance reviews with bonuses
• Access to training and certifications

Company Culture

• Inclusive Environment: We maintain an inclusive culture where all employees feel valued and empowered to contribute.
• Work-Life Balance: We promote a healthy work-life balance, offering flexible working options.
• Employee Recognition: We acknowledge and reward the achievements of our team members.