SEO Specialist

Job Description

As an SEO Specialist at Dynamic Marketing Ltd. in Durban, you will be responsible for the development and execution of SEO strategies aimed to increase our online presence. Utilising tools like Google Analytics and SEMrush, your insights will guide our content and marketing efforts to ensure our website not only ranks well but also meets user needs.

Responsibilities

• Run comprehensive SEO audits and identify areas for improvement.
• Research and analyze competitor SEO strategies to understand their strengths and weaknesses.
• Enhance existing content with SEO best practices and methodologies.
• Manage and optimize company blogs for better visibility.
• Establish and track KPIs to measure SEO success.
• Advise on possible UX improvements to enhance rankings.
• Engage in link-building strategies and partnerships.
• Assist in the setup of Google Search Console and Bing Webmaster Tools.
• Ensure compliance with search engine guidelines in all our digital strategies.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field

Experience

• 4+ years of hands-on experience in SEO

Technical Skills

• SEO strategy development
• Content Management Systems (WordPress)

Soft Skills

• Creativity
• Team Leadership

Certifications

• HubSpot Content Marketing Certification
• SEO and Web Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of local SEO strategies: Experience with local search optimization techniques can be beneficial.
• Understanding conversion rate optimization: Skills in improving the percentage of visitors who complete desired actions.

Benefits

• Comprehensive health insurance plan
• Annual bonus potential
• Flexible work hours
• Professional development budget

Company Culture

• Respect: We respect each other’s opinions and encourage open discussions.
• Diversity: We celebrate diversity and are committed to creating an inclusive work environment.
• Growth: We provide our employees opportunities for personal and professional growth.