Digital Marketing Specialist

Job Description

We are seeking a creative Digital Marketing Specialist to join our team in Fernandina Beach. The successful candidate will be responsible for developing and implementing effective digital marketing strategies to drive brand awareness and engagement. You will work closely with the marketing team to manage online campaigns, optimize social media presence, and enhance website performance to achieve overall marketing goals. If you are passionate about digital marketing and eager to make an impact, we want to hear from you!

Responsibilities

• Manage email marketing campaigns, including content creation and audience segmentation.
• Ensure all digital marketing activities adhere to compliance regulations.
• Coordinate and execute promotional events and campaigns.
• Engage with customers through online platforms and respond to inquiries.
• Provide insights and recommendations based on campaign performance metrics.
• Stay updated with the latest digital marketing trends and technologies.

Requirements

Education

• Bachelor's degree in Business or a related field

Experience

• 3+ years in digital marketing, with experience in e-commerce preferred

Technical Skills

• Email Marketing
• Graphic Design Tools

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Proficiency in Google Tag Manager: Experience using Google Tag Manager to track campaign performance.
• Experience with Content Strategy Development: Ability to develop content strategies that align with business objectives.

Benefits

• Flexible working hours and remote work options.
• Employee wellness and mental health programs.
• Recognition and rewards programs.
• Tuition assistance for continuous education.
• Quarterly team retreats.

Company Culture

• Diversity and Inclusion: We are committed to diversity and inclusivity, celebrating all backgrounds and experiences.
• Work-Life Balance: We promote a healthy work-life balance, supporting flexible work arrangements.
• Employee Empowerment: We empower our employees to take initiative and make impactful decisions.