Social Media Strategist

Job Description

As a Social Media Strategist, you'll bring your creativity and analytical skills to the forefront, crafting social media campaigns that resonate with our audience. Your role will involve working closely with the marketing team to align our brand voice and messaging across channels.

Responsibilities

• Lead the strategy for our social media campaigns across all channels.
• Create graphics and visuals that enhance our brand identity.
• Engage in two-way conversations with our audience to strengthen relationships.
• Evaluate campaign performance and adjust tactics accordingly.
• Coordinate with PR and promotional teams for integrated marketing efforts.
• Develop training materials for team members on social media best practices.
• Organize and run social media competitions and giveaways.
• Convene with other departments to align on messaging.
• Monitor social media trends and competitor activities.
• Manage influencer partnerships to amplify brand presence.

Requirements

Education

• Bachelor's degree in Marketing, Public Relations, or related field
• Masters in Digital Marketing or relevant experience is a plus

Experience

• 4-6 years of experience managing social media accounts

Technical Skills

• SEO Knowledge
• Graphic Design Tools

Soft Skills

• Problem-solving
• Adaptability

Certifications

• HubSpot Social Media Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience working with influencers: Ability to forge partnerships with influencers for brand collaboration.
• Proficient in video content creation: Experience creating engaging video content for social platforms.

Benefits

• Comprehensive health insurance
• Paid time off for holidays and vacation
• Annual performance bonuses
• Team-building events and initiatives

Company Culture

• Diversity and Inclusion: We celebrate diverse perspectives and thrive on inclusion.
• Continuous Learning: We are committed to the personal and professional growth of our team.
• Fun Atmosphere: We believe work should be fun, and we celebrate our achievements together.