Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our team in Johannesburg. The ideal candidate will possess a strong understanding of various digital marketing channels, including SEO, PPC, content marketing, and social media management. You will be responsible for creating and implementing effective marketing strategies that elevate brand awareness and drive traffic.

Responsibilities

• Execute digital marketing plans targeting key demographics to drive engagement.
• Manage PPC campaigns to optimize return on investment.
• Generate and present detailed marketing reports to stakeholders.
• Maintain and update company website and social media profiles.
• Implement A/B testing to improve user experience and conversion rates.
• Develop creative content that aligns with the brand’s voice and marketing goals.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• Minimum 3 years of relevant experience in digital marketing roles

Technical Skills

• Email Marketing
• Social Media Marketing

Soft Skills

• Teamwork
• Creativity

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Familiarity with HTML/CSS: Basic understanding of HTML and CSS for content updates.
• Experience with Adobe Creative Suite: Ability to create visually appealing graphics and marketing materials.

Benefits

• Competitive salary and performance bonuses
• Health and wellness benefits
• Opportunity for remote work
• Professional development and training

Company Culture

• Creativity: We foster a culture of creativity and innovation, encouraging team members to bring new ideas to the table.
• Team Spirit: Our team thrives on collaboration and support, making work enjoyable and productive.
• Professional Growth: We believe in investing in our employees' professional development through training and workshops.