Digital Marketing Specialist

Job Description

We're seeking a Digital Marketing Specialist to join our vibrant Johannesburg team. The role involves crafting innovative marketing strategies and executing campaigns across various digital platforms, ensuring brand visibility and engagement.

Responsibilities

• Utilize analytics tools to track web traffic and engagement metrics.
• Implement SEO best practices to improve organic search visibility.
• Create and manage email marketing campaigns to boost customer engagement.
• Conduct market research to identify new opportunities and customer needs.
• Enhance social media presence through targeted campaigns and community engagement.
• Support event marketing and promotional activities as needed.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• Minimum 3 years of experience in digital marketing

Technical Skills

• SEO
• PPC Advertising
• Social Media Marketing
• Analytics Tools

Soft Skills

• Creative Thinking
• Communication
• Project Management

Certifications

• Google Analytics Certified
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing platforms: Familiarity with tools like Mailchimp or similar for campaign management.
• Graphic design skills: Basic knowledge of graphic design tools such as Adobe Creative Suite.

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Flexible working hours and remote work options
• Professional development opportunities

Company Culture

• Innovation: We strive for innovative solutions in a collaborative environment that fosters creativity.
• Growth Focused: Our team is committed to personal and professional growth through ongoing learning.
• Diversity and Inclusion: We believe in the power of diversity and are committed to maintaining an inclusive workplace for all.