SEM Manager

Job Description

As an SEM Manager, you'll take the reins of our paid search initiatives. Your expertise will be crucial in driving relevant traffic to our site and optimising our PPC campaigns to achieve exceptional ROI.

Responsibilities

• Lead the strategy for SEM initiatives to achieve traffic and revenue growth.
• Monitor daily campaign budgets and performance, making adjustments as necessary.
• Create compelling ad copy and landing pages to increase conversion rates.
• Build and maintain a keyword list to maximise reach and effectiveness.
• Provide regular reports and insights on campaign performance to stakeholders.
• Manage relationships with SEM vendors and agencies.

Requirements

Education

• Bachelor's degree in a related field is preferred

Experience

• 4+ years of experience in digital marketing with a focus on SEM

Technical Skills

• SEO Knowledge
• PPC Strategy Development

Soft Skills

• Leadership
• Creative Thinking

Certifications

• Digital Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Familiarity with tools like HubSpot or Marketo that can enhance marketing efforts.
• Familiarity with A/B testing: Understanding of A/B testing methodologies to optimise ad performance.

Benefits

• Comprehensive health and dental insurance
• Generous annual leave and holiday policies
• Access to continuous training and development programs
• Performance bonuses and incentives

Company Culture

• Continuous Learning: Our commitment to continuous learning promotes personal and professional growth.
• Employee Empowerment: We empower our employees to take ownership of their work and contribute to our mission.
• Community Engagement: We are dedicated to giving back to the community and encourage employee participation in volunteering.