Digital Marketing Manager

Job Description

We are on the lookout for a skilled Digital Marketing Manager who will be responsible for crafting our digital marketing strategies in Durban. You will manage campaigns, analyze data for continuous improvement, and work collaboratively to enhance our online presence.

Responsibilities

• Establish and manage digital marketing initiatives to boost online presence.
• Conduct A/B testing and optimize campaigns based on findings.
• Work alongside the sales team to align marketing campaigns with sales goals.
• Facilitate workshops to develop digital marketing skills within the team.
• Design and develop engaging marketing materials and content.
• Optimize, manage, and act on the organization's email marketing campaigns.
• Engage with online communities to promote brand presence.
• Assess digital marketing tools and platforms to enhance productivity.

Requirements

Education

• Bachelor's degree in Marketing or Digital Media
• Relevant postgraduate qualifications are preferred

Experience

• 5+ years of digital marketing management experience

Technical Skills

• Social Media Marketing
• Content Management Systems

Soft Skills

• Project Management
• Leadership

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certified

Languages

• English: Fluent

Advantageous

• Experience with Marketing Automation tools like HubSpot: Hands-on experience in marketing automation for email campaigns.
• Familiarity with Graphic Design Software: Basic knowledge of graphic design tools to create compelling visuals.

Benefits

• Medical aid and wellness programme
• Annual leave and study leave
• Flexible working hours
• Team-building activities and outings

Company Culture

• Dynamic Environment: Our team thrives on creativity and innovation, making our workplace vibrant and engaging.
• Supportive Team Culture: We believe in collaboration and support among team members to achieve success.