Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our Cape Town team. In this role, you'll be responsible for developing and executing comprehensive marketing strategies that enhance our digital footprint. You'll work with various online channels like social media, email, and content marketing to drive brand awareness and lead generation.

Responsibilities

• Lead initiatives to increase brand awareness through digital channels.
• Coordinate with external vendors for paid ad campaigns.
• Facilitate webinars and online events to engage target audiences.
• Build partnerships with influencers to maximize reach.
• Implement A/B testing for email and social media campaigns.
• Monitor competitor activities and adjust strategies accordingly.

Requirements

Education

• Bachelor's degree in Business Administration or related field
• Additional certifications in digital marketing are beneficial

Experience

• 3+ years of experience in a digital marketing role

Technical Skills

• Email Marketing
• Content Management Systems (CMS)

Soft Skills

• Project Management
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Experience with marketing automation software: Familiarity with tools like HubSpot or Mailchimp for email automation.
• Understanding of mobile marketing strategies: Knowledge of tactics for engaging customers through mobile channels.

Benefits

• Medical aid and wellness programs
• Generous leave policies
• Remote working options
• Support for further education

Company Culture

• Team Collaboration: We believe in collaborative teamwork to achieve common goals.
• Feedback Culture: We promote an environment where feedback is welcomed and valued.
• Work-Life Balance: We strive to maintain a healthy work-life balance for our employees.