Social Media Manager

Job Description

We are on the hunt for a creative and driven Social Media Manager to spearhead our social media strategies at Creative Marketing Co. Based in Johannesburg, this role will allow you to connect with our audience through engaging content and innovative campaigns, while driving our brand message across various platforms.

Responsibilities

• Lead the development of social media campaigns from inception to execution.
• Craft compelling content that reflects our brand voice and appeals to our target audience.
• Oversee social media advertising efforts and optimize performance for various platforms.
• Coordinate with graphic designers and content creators to produce multimedia content.
• Conduct competitor analysis to identify best practices and innovative ideas.
• Utilize analytics tools to track traffic, engagement, and conversion metrics.
• Develop community engagement strategies to foster positive relationships with our audience.
• Train and mentor junior team members on social media best practices.

Requirements

Education

• Bachelor's degree in Communications, Marketing, or a related field
• Master's degree in Business Administration is preferred

Experience

• 5+ years of experience in digital marketing with a focus on social media

Technical Skills

• SEO/SEM
• Graphic Design Tools

Soft Skills

• Project Management
• Adaptability

Certifications

• Google Analytics Certification
• Hootsuite Social Media Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of video content creation: Experience in creating engaging video content for social media platforms.
• Understanding of influencer marketing: Experience in developing collaborations with influencers.

Benefits

• Comprehensive health insurance
• Annual performance bonuses
• Remote work options
• Team-building retreats

Company Culture

• Diversity and Inclusion: We are committed to creating a diverse workforce that represents a variety of backgrounds and experiences.
• Continuous Improvement: We support lifelong learning and professional growth opportunities for all employees.