Product Marketing Strategist

Job Description

We are seeking a Product Marketing Strategist to join our innovative marketing team. In this role, you will harness insights and analytics to develop and implement effective marketing strategies that drive product positioning and growth.

Responsibilities

• Oversee product marketing budgets and ensure resources are allocated effectively.
• Identify key performance indicators for marketing initiatives, tracking and reporting results to executive leadership.
• Utilize customer insights and feedback to drive product improvements and marketing strategies.
• Foster relationships with key stakeholders to enhance product visibility and market reach.
• Conduct training sessions for internal teams on product features and benefits.
• Champion a customer-first approach in all marketing initiatives to enhance user experience.
• Stay updated on industry best practices and emerging trends to continuously enhance marketing strategies.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Master's degree in Business or Marketing preferred

Experience

• 5+ years of experience in a product-focused marketing role, preferably in a tech environment

Technical Skills

• Digital Marketing
• SEO/SEM

Soft Skills

• Problem Solving
• Interpersonal Skills

Certifications

• HubSpot Content Marketing Certification
• Certified Digital Marketing Professional (CDMP)

Languages

• English: Fluent

Advantageous

• Experience with social media advertising: Hands-on experience with creating and managing social media ad campaigns.
• Knowledge of UX/UI principles: Understanding of user experience design principles to improve marketing strategies.

Benefits

• Attractive salary with review opportunities
• Health, dental, and vision insurance
• Flexible remote working options
• Support for continued education and certifications

Company Culture

• Diversity and Inclusion: We value diversity and foster an inclusive environment where all perspectives are welcome.
• Work-Life Balance: We prioritize work-life balance, promoting flexibility and personal well-being.
• Recognition: We celebrate achievements and recognize contributions to create a positive workplace culture.