Product Marketing Manager

Job Description

Are you a passionate Product Marketing Manager ready to make an impact in Johannesburg? In this role, you will lead product strategy, positioning, and marketing efforts to drive demand and brand awareness. You’ll collaborate cross-functionally, conducting market research and analyzing customer insights to inform decisions. The ideal candidate possesses both strategic thinking and tactical execution skills.

Responsibilities

• Lead the strategy for product positioning and messaging.
• Work with product development to ensure alignment with market needs.
• Track and analyze product performance metrics to optimize marketing strategies.
• Collaborate with external partners for marketing initiatives.
• Develop content for marketing materials, including product datasheets and case studies.
• Organize and attend industry events to promote products and network with key stakeholders.
• Coordinate with web and content teams for digital marketing efforts.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• MBA preferred

Experience

• 5+ years of relevant experience in product marketing management

Technical Skills

• Content Creation
• Social Media Management

Soft Skills

• Leadership
• Negotiation

Languages

• English: Fluent

Advantageous

• Experience in B2B marketing: Proven track record in B2B marketing strategies.
• Knowledge of influencer marketing tactics: Ability to engage and leverage influencer partnerships.

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Flexible working arrangements
• Professional development opportunities

Company Culture

• Innovation: A culture that celebrates innovation and encourages team members to think creatively.
• Team Collaboration: We foster a collaborative environment where teamwork is essential for our success.
• Employee Development: We invest in our people, ensuring there's ample opportunity for personal growth and skill development.