Product Marketing Manager

Job Description

Are you a passionate Product Marketing Manager ready to make an impact in Johannesburg? In this role, you will lead product strategy, positioning, and marketing efforts to drive demand and brand awareness. You’ll collaborate cross-functionally, conducting market research and analyzing customer insights to inform decisions. The ideal candidate possesses both strategic thinking and tactical execution skills.

Responsibilities

• Establish key performance indicators (KPIs) for product marketing success.
• Conduct customer surveys to gain insights into preferences and satisfaction levels.
• Keep abreast of industry trends and competitive products.
• Drive cross-team collaboration to support integrated marketing campaigns.
• Analyze sales trends and customer feedback to inform marketing decisions.
• Collaborate on pricing strategies and market entry tactics.
• Lead brainstorming sessions to generate innovative product marketing ideas.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• MBA preferred

Experience

• 5+ years of relevant experience in product marketing management

Technical Skills

• Content Creation
• Social Media Management

Soft Skills

• Leadership
• Negotiation

Languages

• English: Fluent

Advantageous

• Experience in B2B marketing: Proven track record in B2B marketing strategies.
• Knowledge of influencer marketing tactics: Ability to engage and leverage influencer partnerships.

Benefits

• Attractive salary package with additional bonuses
• Comprehensive health benefits including dental and vision
• Flexible working hours and options to work remotely
• Continuous learning and career advancement programs

Company Culture

• Inclusivity: We are committed to creating an inclusive workplace where everyone is valued.
• Work-Life Balance: We promote a healthy work-life balance and understand the importance of downtime.
• Community Engagement: Our company encourages employees to participate in and support community initiatives.