Digital Marketing Specialist

Job Description

Join our innovative team in Johannesburg as a Digital Marketing Specialist. The successful candidate will implement and manage digital marketing strategies to enhance brand awareness and drive traffic to our clients' websites. You will collaborate with various teams to create compelling campaigns, optimize SEO efforts, and manage social media presence.

Responsibilities

• Plan and execute organic social media strategies.
• Implement on-page and off-page SEO techniques.
• Utilize analytics tools to track user behavior and campaign effectiveness.
• Assist in creating marketing materials for new product launches.
• Evaluate competitor digital marketing strategies.
• Support email marketing efforts to enhance customer engagement.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Postgraduate qualification preferred

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• Social Media Advertising
• Content Management Systems (CMS)

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing: Ability to conduct A/B tests to improve marketing strategies.
• Knowledge of UX/UI principles: Understanding user experience and interface design principles.

Benefits

• Comprehensive health and dental plans
• Generous paid time off and sick leave policy
• Flexible working arrangements
• Access to training and development programs

Company Culture

• Growth Mindset: An environment that supports personal and professional development.
• Innovative Approach: Emphasis on innovation to stay ahead in a rapidly changing market.
• Community Engagement: Encouraging employees to engage with community initiatives.