SEO Specialist

Job Description

As an SEO Specialist at our agency, your focus will be on building and executing effective SEO campaigns that deliver measurable results. Collaborate with our creative teams to create content that not only resonates with audiences but also ranks well on search engines. If you're passionate about digital marketing and eager to make a significant impact, we want to hear from you.

Responsibilities

• Conduct thorough keyword research to guide content strategy.
• Optimize website content, metadata, and images for search engines.
• Analyze website traffic metrics using Google Analytics and other tools.
• Monitor and report on SEO performance metrics and KPIs.
• Stay updated with the latest SEO trends and algorithm changes.
• Collaborate with the content creation team to develop SEO content strategies.
• Conduct competitor analysis to identify and capitalize on opportunities.
• Manage SEO tools such as SEMrush, Moz, or similar.
• Implement and test website optimization strategies.
• Provide recommendations for improving site structure and internal linking.

Requirements

Education

• Bachelor's degree in Marketing, Computer Science, or related field

Experience

• 3+ years of proven SEO experience

Technical Skills

• Google Analytics
• SEO Tools

Soft Skills

• Analytical Skills
• Communication

Languages

• English: Fluent
• Afrikaans: Advanced

Advantageous

• Experience with PPC and Google Ads: Knowledge of Pay-Per-Click strategies and advertising.
• Familiarity with HTML/CSS: Basic understanding of HTML and CSS for webpage optimization.

Benefits

• Competitive salary and performance bonuses
• Flexible working hours and remote work options
• Health insurance and wellness programs
• Career advancement opportunities

Company Culture

• Innovative Spirit: We encourage creativity and innovation in our approach to digital marketing.
• Growth Mindset: We are committed to the professional growth of our team members.
• Team Collaboration: Our collaborative environment fosters teamwork and collective success.