Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will play a crucial role in developing and executing marketing strategies that enhance our online presence. You will be responsible for managing digital campaigns across various platforms, analysing data to inform decisions, and collaborating with creative teams to produce engaging content.

Responsibilities

• Lead digital content marketing initiatives to enhance brand awareness.
• Coordinate with external vendors and partners for collaborations.
• Assist in developing marketing budgets and forecasts.
• Monitor industry trends and adjust marketing strategies accordingly.
• Provide insights to improve the overall marketing strategy.
• Engage with customers and respond to their inquiries across platforms.
• Maintain the marketing calendar and ensure timely execution of campaigns.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Postgraduate qualification in Digital Marketing is preferred

Experience

• 4+ years of hands-on experience in digital marketing

Technical Skills

• PPC Campaign Management
• Email Marketing Software

Soft Skills

• Project Management
• Adaptability

Certifications

• Google Analytics Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Understanding of UX/UI principles: Knowledge of user experience and interface design principles to enhance online presence.
• Experience in video marketing: Hands-on experience in developing video content for digital campaigns.

Benefits

• Health, dental, and vision coverage.
• Generous annual leave policy.
• Employee wellness programmes.
• Work-from-home allowances.

Company Culture

• Continuous Learning: We prioritise ongoing education and skills development for our employees.
• Employee Wellness: We provide resources and support for overall employee wellness and work-life balance.