Digital Marketing Manager

Job Description

We are seeking a talented Digital Marketing Manager to join our Cape Town team. You will be responsible for developing and executing innovative marketing campaigns while managing a diverse team of marketing professionals. If you have a passion for all things digital and a knack for creative problem-solving, we want to hear from you.

Responsibilities

• Lead digital marketing strategies that align with overall business objectives.
• Drive website traffic and engagement through compelling content and effective SEO tactics.
• Monitor and manage social media accounts to enhance brand awareness.
• Guide the marketing team in implementing innovative digital solutions.
• Conduct competitor analysis to understand market positioning and opportunities.
• Evaluate marketing tools and platforms to ensure the team is equipped with cutting-edge technology.
• Prepare reports on marketing analytics and present findings to senior management.
• Ensure compliance with data protection regulations in all marketing activities.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Marketing is preferred

Experience

• 5+ years of hands-on experience in digital marketing

Technical Skills

• Email Marketing
• Social Media Management

Soft Skills

• Communication
• Project Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of A/B testing methodologies: Ability to conduct A/B tests to optimize campaigns.
• Experience in affiliate marketing: Proven track record in managing affiliate partnerships.

Benefits

• Health, vision, and dental insurance
• Annual training allowance
• Work-life balance initiatives
• Team building events

Company Culture

• Innovation: Our team is encouraged to innovate and push boundaries to create cutting-edge marketing solutions.
• Continuous Growth: We promote ongoing professional development and learning opportunities.
• Work-Life Balance: We value personal time and support a healthy work-life balance.