SEO Specialist

Job Description

We are on the lookout for an SEO Specialist in Cape Town who is ready to elevate our clients' online presence. You will lead SEO campaigns, create content strategies, and utilize analytics to track improvements and adapt strategies accordingly. Strong communication skills and a data-driven mindset are crucial.

Responsibilities

• Lead SEO projects from conception to reporting.
• Outline clear objectives and KPIs for SEO efforts.
• Create and manage an editorial calendar for SEO-oriented content.
• Guide web developers on implementing SEO best practices.
• Assess site architecture, page speed and mobile responsiveness.
• Foster a culture of teamwork and open communication within the team.
• Provide SEO training to staff and clients as needed.
• Work closely with the sales team to optimise landing pages.
• Track conversions related to SEO efforts and report regularly.

Requirements

Education

• Bachelor's degree in a related field is preferred

Experience

• 3-5 years of experience in digital marketing with a focus on SEO

Technical Skills

• Google Analytics
• SEM Tools

Soft Skills

• Strategic Thinking
• Teamwork

Certifications

• Google Analytics Certified
• SEO Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Knowledge of Local SEO: Understanding of local SEO practices and techniques for boosting regional results.
• Proficiency in A/B Testing: Experience in using A/B testing tools to allocate resources effectively.

Benefits

• Comprehensive health benefits including mental health support
• Generous leave policy
• Annual performance bonus
• Opportunities for career advancement

Company Culture

• Continuous Learning: We invest in our employees' growth through ongoing training and development.
• Work-Life Balance: We value a positive work-life balance and offer flexible work options.
• Employee Recognition: We celebrate our team's achievements and recognize hard work.