Product Marketing Manager

Job Description

We are on the hunt for a motivated and experienced Product Marketing Manager to lead our marketing efforts in Durban. Your role will involve understanding customer needs through market research, overseeing product launches, and ensuring alignment between product, marketing, and sales. You will play a crucial role in defining product messaging and creating compelling campaigns that enhance brand awareness and drive product adoption.

Responsibilities

• Collaborate in the creation of marketing content such as brochures and digital media.
• Monitor product performance in the market and adapt strategies as needed.
• Participate in product development meetings to provide marketing insights.
• Engage in social media marketing strategies to boost product visibility.
• Create monthly reports on market trends and campaign performance.
• Work with customer service to address product-specific inquiries.
• Manage budgets for marketing campaigns and vendor relationships.
• Implement lead generation strategies to attract potential customers.
• Cultivate a keen understanding of competitors and industry landscape.
• Organize workshops to showcase product innovations to internal teams.

Requirements

Education

• Bachelor's degree in Marketing or related discipline
• MBA preferred

Experience

• 5+ years of product marketing experience

Technical Skills

• Brand Strategy
• Content Marketing

Soft Skills

• Analytical Thinking
• Teamwork

Certifications

• Certified Digital Marketing Specialist
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Proficiency in data analytics tools: Knowledge of tools like Google Analytics and Tableau to measure marketing efforts.
• Understanding SEO principles: Ability to optimize product content for search engines.

Benefits

• Comprehensive health coverage
• Performance bonuses based on targets
• Paid time off and holiday leave
• Access to training and mentorship programs

Company Culture

• Diversity and Inclusion: We are dedicated to cultivating an inclusive workplace that values diverse perspectives.
• Collaboration: Teamwork is at the heart of our operations, fostering a culture of collaboration.
• Impactful Work: Our work makes a real impact, and we are passionate about contributing to meaningful projects.