Product Marketing Manager

Job Description

We are on the lookout for a dynamic Product Marketing Manager to join our team in Port Elizabeth. In this role, you will be responsible for developing and executing marketing strategies that will increase product awareness and drive revenue. Your expertise will be key in managing product launches and ensuring that our messaging resonates with our target audience.

Responsibilities

• Develop and implement comprehensive marketing strategies for new and existing products.
• Conduct market research to identify customer needs and market trends.
• Collaborate with sales teams to align marketing strategies with sales goals.
• Manage product launches, ensuring timely execution and promotional activities.
• Create and oversee the marketing budget for product lines.
• Analyse the performance of marketing campaigns and report on key metrics.
• Build strong relationships with key stakeholders and partners.
• Create engaging marketing content including case studies, brochures, and online content.
• Develop training materials for sales teams and support their product knowledge.
• Maintain thorough knowledge of products and competitor offerings.

Requirements

Education

• Bachelor's degree in Business Administration or Marketing
• MBA or equivalent is preferred

Experience

• 5+ years of proven experience in product marketing or a related role

Technical Skills

• Digital Marketing
• SEO/SEM

Soft Skills

• Analytical Skills
• Collaboration

Certifications

• Certified Digital Marketing Professional
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Social Media Advertising: Proficiency in running and managing paid social media campaigns.
• Familiarity with CRM Software: Experience using CRM tools like Salesforce or HubSpot for lead tracking.

Benefits

• Comprehensive medical aid cover for you and your family
• Annual performance bonuses
• Flexible work hours
• Opportunities for professional development

Company Culture

• Team Spirit: We believe in teamwork and creating an atmosphere where everyone can thrive.
• Innovation: Our culture encourages creativity and innovation in all our pursuits.
• Growth-Oriented: We prioritize personal and professional growth through continuous learning.