Product Marketing Manager

Job Description

We are on the lookout for a dynamic Product Marketing Manager to join our team in Port Elizabeth. In this role, you will be responsible for developing and executing marketing strategies that will increase product awareness and drive revenue. Your expertise will be key in managing product launches and ensuring that our messaging resonates with our target audience.

Responsibilities

• Direct and oversee marketing strategy development for product lines.
• Conduct competitive analysis and adjust strategies to stay ahead.
• Work alongside the sales team to establish pricing structures and promotional offers.
• Lead cross-functional projects focused on product innovation.
• Evaluate marketing effectiveness and suggest improvements.
• Organize events, webinars, and trade shows to promote products.
• Guide the creation of impactful marketing collateral.
• Cultivate relationships with media contacts for PR opportunities.
• Document and share best practices and lessons learned with the team.
• Encourage feedback from customers and work on continuous improvement.

Requirements

Education

• Bachelor's degree in Business Administration or Marketing
• MBA or equivalent is preferred

Experience

• 5+ years of proven experience in product marketing or a related role

Technical Skills

• Digital Marketing
• SEO/SEM

Soft Skills

• Analytical Skills
• Collaboration

Certifications

• Certified Digital Marketing Professional
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of Content Management Systems: Experience managing websites and content through CMS like WordPress.
• Experience in Event Planning: Skills in planning and executing marketing events and workshops.

Benefits

• Health and wellness programs
• Employee stock options
• Support for further education and training
• Paid time off for volunteering

Company Culture

• Inclusive Environment: We value diversity and inclusivity in our workforce.
• Community Engagement: Being involved in our community is important to us, and we encourage volunteering.
• Supportive Atmosphere: We foster a supportive workplace where everyone can express themselves freely.