SEO Specialist

Job Description

We are seeking a passionate SEO Specialist to join our dynamic team in Johannesburg. The successful candidate will be responsible for enhancing our clients’ websites' visibility and driving organic traffic through strategic SEO initiatives. You will be instrumental in keyword research, on-page and off-page optimization, and running performance analysis to measure the effectiveness of optimization strategies. If you're keen on digital marketing and the intricacies of search engines, we'd love to hear from you!

Responsibilities

• Conduct keyword research to guide content teams.
• Perform ongoing competitor analysis to identify engagement strategies.
• Develop and implement on-page optimization strategies, including metadata, internal linking, and content optimization.
• Monitor website performance using tools like Google Analytics and make data-driven recommendations.
• Collaborate with the content team to enhance blog and website content.
• Execute technical SEO audits to ensure optimal site performance and crawlability.
• Manage link building and outreach strategies to increase domain authority.
• Stay up-to-date with industry trends and algorithm changes.
• Report on SEO performance metrics and adjust strategies as needed.

Requirements

Education

• Marketing or Digital Communication Certification preferred

Experience

• 5+ years of experience in SEO and digital marketing roles

Technical Skills

• Content Management Systems (CMS)
• Data Visualization Tools (e.g. Google Data Studio)

Soft Skills

• Project Management
• Creative Thinking

Certifications

• Certified Digital Marketing Professional
• SEO Advanced Practitioner Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Familiarity with pay-per-click strategies to understand overall digital marketing.
• Experience with Social Media Marketing: Knowledge in crafting social media strategies to align with SEO efforts.

Benefits

• Competitive salary and performance bonuses.
• Health insurance and wellness programs.
• Opportunities for professional development.
• Work-life balance with flexible hours.

Company Culture

• Innovative Environment: We promote creativity and innovation in our projects, encouraging out-of-the-box thinking.
• Team Collaboration: Teamwork is at the core of our success. We celebrate collaborative efforts!
• Diversity and Inclusion: We believe in an inclusive workplace where everyone’s contributions are valued.