SEO Specialist

Job Description

We are seeking a passionate SEO Specialist to join our dynamic team in Johannesburg. The successful candidate will be responsible for enhancing our clients’ websites' visibility and driving organic traffic through strategic SEO initiatives. You will be instrumental in keyword research, on-page and off-page optimization, and running performance analysis to measure the effectiveness of optimization strategies. If you're keen on digital marketing and the intricacies of search engines, we'd love to hear from you!

Responsibilities

• Identify and troubleshoot SEO issues with website structure and content.
• Enhance user experience by optimizing webpage layout and usability.
• Develop SEO-friendly content strategies that align with client goals.
• Assess the impact of website changes on search rankings and traffic.
• Implement local SEO strategies for clients focused on local markets.
• Utilize advanced analytics tools to track performance and gain actionable insights.
• Provide clear communication of complex SEO concepts to clients and internal stakeholders.
• Participate in strategy meetings to align SEO efforts with broader marketing campaigns.

Requirements

Education

• Marketing or Digital Communication Certification preferred

Experience

• 5+ years of experience in SEO and digital marketing roles

Technical Skills

• Content Management Systems (CMS)
• Data Visualization Tools (e.g. Google Data Studio)

Soft Skills

• Project Management
• Creative Thinking

Certifications

• Certified Digital Marketing Professional
• SEO Advanced Practitioner Certification

Languages

• English: Fluent

Advantageous

• Basic Graphic Design Skills: Ability to create engaging visuals for web content.
• Knowledge of Local SEO: Experience optimizing for local search results.

Benefits

• Comprehensive benefits package including health and dental insurance.
• Professional development allowances and training.
• Flexible remote working options.
• Employee rewards and recognition programs.

Company Culture

• Continuous Improvement: Our team is dedicated to learning and growing in their roles.
• Employee Well-being: We prioritize employee well-being and mental health support.
• Customer-Centric Focus: Everything we do is aligned with providing the best service to our clients.