Market Research Analyst

Job Description

As a Market Research Analyst in Durban, you will be responsible for designing and executing research projects that inform business strategy. Collaborate with various departments to ensure a deep understanding of market conditions and contribute to reporting efforts aimed at highlighting significant trends and changes.

Responsibilities

• Conduct extensive market analysis to identify trends and patterns.
• Utilise statistical software to analyse data sets.
• Work alongside stakeholders to align research objectives with business strategies.
• Draft reports summarising research insights and business implications.
• Facilitate focus groups and interviews to gather user experience data.
• Monitor and report on competitive landscape changes.
• Collaborate with digital marketing teams to measure campaign effectiveness.

Advantageous

• Experience with statistical software like R or Python: Familiarity with programming languages will enhance data handling.
• Knowledge of Digital Marketing: Understanding digital marketing strategies will be advantageous.

Benefits

• Competitive salary and performance-based bonuses
• Health insurance coverage
• Flexible working hours
• Opportunities for career advancement and growth
• Employee wellness programs

Company Culture

• Innovation: We encourage innovative thinking and creative problem-solving.
• Collaboration: Teamwork is at the heart of our culture; we work collaboratively to achieve success.
• Learning Opportunities: We are committed to the professional development of our employees.