Digital Marketing Specialist

Job Description

Join our team as a Digital Marketing Specialist in Cape Town, where you will drive our online marketing strategies across various channels. The ideal candidate will have hands-on experience with SEO, SEM, and social media campaigns. If you are a data-driven marketer with a knack for creating engaging content, this role is perfect for you.

Responsibilities

• Craft impactful digital advertising campaigns that drive customer engagement.
• Utilize analytics tools to improve campaign performance and ROI.
• Foster relationships with influencers to expand brand reach.
• Evaluate and manage digital marketing partnerships and budgets.
• Lead brainstorming sessions for campaign ideas and promotional strategies.
• Ensure brand consistency across all platforms and channels.
• Train and guide junior marketing team members on best practices.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• Master's degree in Digital Marketing preferred

Experience

• 3+ years of hands-on digital marketing experience

Technical Skills

• Content Management Systems
• Email Marketing Software

Soft Skills

• Analytical skills
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with data analysis tools like Tableau: Experience in visualizing data to inform marketing strategies.
• Proficiency in CRM software: Experience in using Customer Relationship Management systems for effective lead management.

Benefits

• Comprehensive medical aid coverage
• Generous leave policies
• Supportive work culture focused on growth
• Access to continuous training and development

Company Culture

• Diversity and Inclusion: We celebrate diversity and strive for an inclusive workplace that values every voice.
• Work-Life Balance: We support a healthy work-life balance and the well-being of our employees.
• Employee Recognition: We acknowledge hard work and celebrate achievements within the team.