Digital Marketing Manager

Job Description

We are on the hunt for a creative and strategic Digital Marketing Manager to join our Port Elizabeth team. In this role, you will drive our digital marketing initiatives, enhance our online presence, and lead campaigns that resonate with our audience. The ideal candidate should have a strong grasp of SEO, PPC, and social media marketing, and be adept at analyzing data to inform strategy.

Responsibilities

• Create a cohesive digital marketing plan that integrates various digital channels.
• Utilize analytics to track success metrics and adapt strategies accordingly.
• Oversee content creation and distribution for marketing initiatives.
• Manage marketing budgets and allocate resources effectively.
• Coach and mentor junior marketing staff to enhance team performance.
• Work with sales teams to align marketing strategies with overall business goals.
• Stay updated with digital marketing trends and changes in algorithms.
• Implement A/B testing to optimize campaigns.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree is preferred

Experience

• 5+ years of extensive digital marketing experience

Technical Skills

• PPC Campaign Management
• Email Marketing Tools

Soft Skills

• Problem-Solving
• Time Management

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Video Marketing: Experience in creating and managing video marketing campaigns.
• Data Analysis Skills: Proficiency in analyzing data to improve marketing strategies.

Benefits

• Comprehensive health insurance
• Generous leave policy
• Staff discounts on services
• Work-from-home options

Company Culture

• Positive Work Environment: We maintain a supportive and positive atmosphere, ensuring a happy workplace.
• Community Involvement: We encourage our employees to participate in community service and outreach programs.
• Work-Life Balance: We recognize the importance of work-life balance and offer flexible schedules.