Digital Marketing Specialist

Job Description

We are seeking a motivated Account Executive to join our bustling team in Cape Town. In this role, you will be responsible for cultivating relationships with clients, driving sales, and delivering tailored solutions to meet their needs. Your success will rely on your ability to communicate effectively, understand customer requirements, and close deals efficiently. If you are passionate about sales and enjoy working in a dynamic environment, we want to hear from you!

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Manage and optimize online campaigns across various channels, including Google Ads and social media.
• Analyze performance metrics to assess and improve campaign effectiveness.
• Collaborate with cross-functional teams to create cohesive marketing content.
• Conduct market research to identify trends and target audiences.
• Maintain and update the company’s website and social media profiles.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Master's degree is preferred

Experience

• 4+ years of experience in digital marketing with a focus on strategy development

Technical Skills

• Content Management Systems
• PPC Advertising

Soft Skills

• Project Management
• Team Collaboration

Certifications

• Facebook Blueprint Certification
• Data Analytics Certification

Languages

• English: Fluent

Advantageous

• Google Analytics Certification: Knowledge of analytics tools to improve campaign performance.
• Experience with video marketing: Familiarity with creating and promoting video content.

Benefits

• Health insurance coverage
• Retirement savings plan with company contribution
• Flexible working hours
• Work from home options

Company Culture

• Team Spirit: We foster a collaborative culture that encourages team spirit and collective success.
• Continuous Learning: We provide resources for continuous learning and professional development.
• Diversity and Inclusion: We value diversity and strive to create an inclusive environment for all employees.