Content Marketing Manager

Job Description

We are looking for a Content Marketing Manager to oversee our content strategy and execution in Pretoria. The ideal candidate will have a strategic mindset, a strong understanding of digital marketing trends, and proven experience in crafting engaging content that drives results.

Responsibilities

• Oversee the content strategy, ensuring alignment with marketing objectives.
• Create compelling blog posts, whitepapers, and case studies.
• Manage editorial calendars and timelines for content delivery.
• Evaluate the effectiveness of different content formats and channels.
• Coordinate with designers and developers to enhance content onboarding.
• Lead external communications, including press releases and announcements.
• Work closely with analytics teams to measure content impact and effectiveness.
• Stay updated on industry trends and new marketing technologies.
• Implement feedback loops to refine content strategies.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or relevant field
• Advanced degree preferred

Experience

• 5+ years of experience in content creation and strategy development

Technical Skills

• Content Writing
• Email Marketing

Soft Skills

• Strategic Thinking
• Collaboration

Certifications

• Hootsuite Social Media Certification
• Content Strategy Certification

Languages

• English: Fluent

Advantageous

• Experience with content management systems (CMS): Familiarity with platforms like WordPress or HubSpot to manage content.
• Knowledge of PPC advertising: Understanding of paid advertising strategies to supplement content efforts.

Benefits

• Comprehensive health insurance coverage
• Generous leave policies including sick leave and annual leave
• Learning and development opportunities
• Supportive team culture with regular team-building events

Company Culture

• Innovation: We prioritize innovation and embrace change, always looking for ways to improve and adapt.
• Growth Mindset: We encourage a growth mindset, focusing on personal and professional development for all team members.