SEO Specialist

Job Description

As an SEO Specialist in Johannesburg, you'll be the driving force behind our digital marketing initiatives. You will develop comprehensive SEO strategies, optimize content, and analyze web performance metrics. Your goal is to enhance our online presence and drive organic traffic.

Responsibilities

• Lead SEO audits and provide actionable recommendations.
• Work with developers on technical SEO issues.
• Optimize landing pages and website architecture for SEO.
• Conduct A/B testing to optimize content for SEO performance.
• Train junior staff in SEO best practices and strategies.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Marketing is preferred

Experience

• 3+ years of hands-on experience in SEO and SEM

Technical Skills

• Keyword Research Tools
• Content Management Systems (CMS)

Soft Skills

• Creative thinking
• Project Management

Certifications

• Google Ads Certification
• Digital Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with mobile SEO: Understanding of mobile optimization and its impact on SEO.
• Knowledge of local SEO strategies: Experience in optimizing for local search and Google My Business.

Benefits

• Comprehensive health insurance
• Remote work options available
• Annual training budget for upskilling
• Year-end bonus

Company Culture

• Innovation Focus: We strive for innovative solutions and creative thinking.
• Work-Life Balance: We believe in promoting a healthy work-life balance for our employees.
• Employee Recognition: We celebrate our successes and recognize individual contributions.