SEO Specialist

Job Description

We are on the lookout for a skilled SEO Specialist to join our team in Johannesburg. The successful candidate will be responsible for optimizing our clients' websites to enhance search engine visibility and drive organic traffic.

Responsibilities

• Develop comprehensive SEO strategies tailored to clients' needs.
• Conduct site audits and make recommendations for improvements.
• Create content marketing strategies aligned with SEO goals.
• Analyze user behavior and recommend improvements to the website structure.
• Manage PPC campaigns in conjunction with SEO efforts.
• Provide insights and recommendations for overall digital marketing strategies.
• Act as the go-to expert for all things SEO within the organization.

Requirements

Education

• Bachelor's degree in Digital Marketing or similar field

Experience

• 3-5 years of experience in a SEO-specific role

Technical Skills

• Keyword Research Techniques
• Link Building Strategies

Soft Skills

• Problem-solving
• Team Collaboration

Certifications

• Google Analytics Certified
• HubSpot SEO Certification

Languages

• English: Fluent

Advantageous

• Competency in Social Media Marketing: Understanding how social media impacts SEO and ability to create engaging content.
• Experience with Local SEO: Knowledge in optimizing for local search and map listings.

Benefits

• Comprehensive medical aid and dental coverage
• Performance-based bonuses
• Expense reimbursements for professional development
• Employee wellness initiatives

Company Culture

• Continuous Learning: We support continuous learning and development for all employees.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our staff.
• Community Engagement: We actively engage in community outreach and social responsibility initiatives.