Digital Marketing Specialist

Job Description

Join our Johannesburg team as a Digital Marketing Specialist, where you'll implement cutting-edge online marketing strategies to boost brand presence and engage customers. Your expertise will drive social media campaigns, create impactful content, and optimize digital channels, ensuring measurable results.

Responsibilities

• Create and manage targeted email marketing campaigns.
• Utilize PPC advertising to increase brand awareness and reach.
• Collaborate with cross-functional teams to align marketing goals.
• Assist in the development of promotional materials and strategies.
• Evaluate competitor strategies and market trends.
• Support brand-building initiatives through innovative marketing solutions.

Requirements

Education

• Master's degree in Marketing or related field is preferred

Experience

• 5+ years of experience in digital marketing with a focus on strategy

Technical Skills

• Email Marketing Tools
• PPC Advertising

Soft Skills

• Analytical Skills
• Team Player

Certifications

• Google Analytics Individual Qualification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing strategies: Ability to incorporate video content into marketing campaigns.
• Skills in graphic design: Proficient in using design tools like Canva or Adobe Creative Suite.

Benefits

• Attractive remuneration and annual bonuses
• Health, dental, and vision coverage
• Work from home options
• Ongoing training and career advancement

Company Culture

• Growth-Oriented: We focus on employee growth and development through training and mentorship.
• Innovative Spirit: We thrive on innovation and welcome new ideas to enhance our strategies.
• Community Engagement: We actively participate in community initiatives and encourage employees to do the same.