Digital Marketing Specialist

Job Description

We are on the lookout for a Digital Marketing Specialist to join our team in Johannesburg. The ideal candidate should possess a strong grasp of digital marketing concepts and a track record in executing successful campaigns across various online platforms. You'll be responsible for boosting our clients' online presence and driving traffic to their websites.

Responsibilities

• Design and implement email marketing campaigns.
• Conduct A/B testing to optimise marketing content.
• Collaborate with external partners for co-marketing opportunities.
• Assist in the preparation of marketing budgets and forecasts.
• Provide regular updates to management on marketing performance.
• Train and mentor junior marketing staff as necessary.
• Identify and leverage SEO opportunities to drive organic traffic.

Requirements

Education

• Bachelor's degree in Digital Marketing, Communications or related field
• Master's degree in a relevant field is an advantage

Experience

• 3+ years of proven experience in digital marketing roles

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Teamwork
• Time Management

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience in video marketing: Hands-on experience creating and managing video content for digital platforms.
• Understanding of e-commerce platforms: Knowledge of how e-commerce marketing functions and its best practices.

Benefits

• Comprehensive health and wellness programs
• Yearly bonuses based on performance
• Flexible working conditions
• Education reimbursements for further learning

Company Culture

• Inclusivity: We celebrate diversity and promote an inclusive workplace culture.
• Fun Environment: We believe in maintaining a vibrant and fun workplace where employees thrive.
• Work-Life Balance: We encourage a balance between work and personal life for all employees.