SEO Specialist

Job Description

We are seeking an experienced SEO Specialist to join our innovative digital marketing team in Port Elizabeth. The ideal candidate will have a keen understanding of search engine algorithms, keyword research, and on-page and off-page SEO strategies to enhance our clients' online visibility.

Responsibilities

• Analyze website traffic and engagement metrics to gauge effectiveness of SEO strategies.
• Develop content strategies that align with SEO objectives.
• Work with external partners for backlinking strategies and guest posts.
• Generate regular performance reports and present findings to management.
• Respond to SEO-related queries and provide best practice guidance to team members.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3-5 years of experience in SEO and content marketing

Technical Skills

• Keyword research tools (e.g., Google Keyword Planner)
• Content Management Systems (WordPress, Shopify)

Soft Skills

• Problem-solving
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of local SEO practices: Expertise in optimizing for local search results.
• Background in web development: Technical background to collaborate effectively with developers.

Benefits

• Comprehensive healthcare benefits
• Performance-based bonuses
• Paid time off and holidays
• Work-from-home options available

Company Culture

• Diversity: We celebrate diversity and inclusivity in our workplace.
• Community Engagement: We are actively involved in community outreach and support.
• Work-Life Balance: We promote a healthy work-life balance for our employees.