Product Marketing Manager

Job Description

We are looking for a Product Marketing Manager to join our dynamic team in Pretoria. In this role, you will lead the development and execution of go-to-market strategies, driving product awareness and engagement. Your expertise in marketing will be instrumental in capturing customer insights and translating them into actionable strategies. If you are passionate about product marketing and ready to make a significant impact, we want to hear from you!

Responsibilities

• Lead the creation of marketing material for diverse channels to maximize product visibility.
• Research and analyse competitors to inform marketing positioning.
• Align marketing strategies with company objectives and market demands.
• Coordinate product launches and ensure effective execution.
• Conduct performance analysis on marketing initiatives and adjust as necessary.
• Maintain strong communication channels within marketing and sales teams.
• Provide thought leadership on market trends and consumer behaviour.
• Attend trade shows and networking events to promote products.
• Manage social media campaigns tailored to product launches.
• Act as the point of contact for product-related inquiries.

Requirements

Education

• Bachelor’s degree in Marketing, Business, or a related discipline
• Master’s degree in Marketing or an MBA is preferred

Experience

• 5+ years experience in a marketing management role or related field

Technical Skills

• Email Marketing
• SEO Optimization

Soft Skills

• Creative Problem-Solving
• Leadership

Languages

• English: Fluent

Benefits

• Health, dental, and vision insurance
• Generous retirement savings plan
• Work-life balance initiatives
• Continuous learning and development programs

Company Culture

• Growth Mindset: We encourage personal and professional growth, offering various avenues for skill enhancement and career advancement.
• Community Engagement: Our team participates in community initiatives that align with our values and mission.
• Open Feedback Culture: We promote an environment where open feedback is encouraged to enhance teamwork and performance.