Digital Marketing Specialist

Job Description

Are you a Digital Marketing Specialist ready to make an impact? Join our Durban team to enhance our online presence and drive innovative marketing strategies. You will manage campaigns across various channels, optimize reach, and harness the latest digital trends.

Responsibilities

• Lead the planning and execution of digital marketing campaigns from inception to completion.
• Monitor and report on performance metrics, adjusting strategies as needed.
• Research and analyze competitors' marketing strategies and performance.
• Develop SEO strategies to improve organic search rankings.
• Utilize social media platforms to enhance engagement and customer interaction.
• Coordinate with the content team to ensure content is aligned with marketing goals.
• Engage in community management on social platforms, responding to inquiries and feedback.

Requirements

Education

• Bachelor's degree in a related field

Experience

• 3+ years of experience in digital marketing and campaign management

Technical Skills

• Email Marketing Platforms
• Content Management Systems

Soft Skills

• Project Management
• Communication

Certifications

• Facebook Blueprint Certification
• Google Analytics Certified

Languages

• English: Fluent

Advantageous

• Proficiency in graphic design software: Experience using tools like Adobe Creative Suite or Canva.
• Experience in video marketing: Knowledge of video creation and editing for social media.

Benefits

• Comprehensive health benefits
• Retirement plan with company contribution
• Flexible work arrangements
• Training and development opportunities

Company Culture

• Continuous Learning: We are committed to the professional growth of our team members through ongoing training.
• Results-Driven: We focus on achieving results while maintaining a healthy work-life balance.
• Employee Recognition: We value and recognize the contributions of our team members.