Digital Marketing Specialist

Job Description

We’re on the hunt for a Digital Marketing Specialist who can strategize and implement successful digital marketing campaigns. Your expertise will be key to enhancing our online presence and driving brand engagement. If you’re passionate about digital trends and have a knack for creative problem-solving, we'd love to hear from you!

Responsibilities

• Design digital marketing strategies to achieve specific business goals.
• Monitor industry trends and competitor strategies to keep the brand’s touchpoints ahead.
• Leverage marketing automation tools to enhance campaign effectiveness.
• Create A/B tests to optimize various marketing campaigns.
• Prepare and present regular reports on marketing activities to management.
• Work on enhancing user experience on our digital platforms.
• Engage with online communities and respond to customer queries and feedback.
• Explore new advertising opportunities on digital platforms.
• Develop engaging graphics and videos to enhance content strategy.
• Ensure compliance with digital marketing laws and guidelines.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 5+ years of progressive experience in digital marketing

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Teamwork
• Time Management

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Understanding of HTML and CSS: Basic knowledge of coding for web content optimization.
• Experience in video marketing: Familiarity with using video content for marketing purposes.

Benefits

• Comprehensive health insurance
• Company-sponsored training and development
• Flexible work-from-home policy
• Paid time off for personal wellness

Company Culture

• Continuous Improvement: We encourage ongoing learning and support our employees' personal and professional development.
• Community Engagement: We actively participate in community service and support local initiatives.
• Work-Life Balance: We believe in maintaining a healthy work-life balance and provide flexible working arrangements.