Digital Marketing Specialist

Job Description

Seeking an experienced Digital Marketing Specialist to join our creative team in Cape Town. You will be responsible for managing campaigns across various digital platforms, optimizing for SEO and PPC, and producing engaging content that resonates with our audience.

Responsibilities

• Lead the development of content strategies that align with branding goals.
• Drive traffic to the company's website through effective SEO tactics.
• Engage with our audience on social platforms, fostering community.
• Implement and track paid advertising campaigns on platforms like Google and Facebook.
• Test and evaluate marketing strategies and make data-driven decisions.
• Implement A/B testing for optimization of marketing campaigns.
• Provide insights to the team on customer behaviour and preferences.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is an advantage

Experience

• 3-5 years of hands-on digital marketing experience

Technical Skills

• Email Marketing
• Google Ads

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Familiarity with A/B testing tools: Experience with tools for optimizing marketing campaigns.
• Knowledge of graphic design principles: Basic design skills to assist in creating marketing materials.

Benefits

• Comprehensive healthcare package
• Retirement savings plan with company contribution
• Work-life balance initiatives
• Access to online training resources

Company Culture

• Continuous Learning: We support ongoing training for professional growth and learning.
• Community Engagement: We actively participate in local initiatives to contribute to our community.
• Work-Life Balance: We prioritize a balanced lifestyle to promote well-being and productivity.