SEO Specialist

Job Description

We're on the hunt for a talented SEO Specialist to join our vibrant team in Durban. The ideal candidate will have a strong grasp of SEO strategies, analytics, and content optimization. You will play a crucial role in enhancing our clients' online visibility and driving organic traffic to their websites. If you're passionate about digital marketing and ready to make an impact, we'd love to hear from you!

Responsibilities

• Optimizing existing content for search engines and user experience.
• Conducting competitor analysis to identify opportunities and threats.
• Collaborating with the PPC team to align SEO and SEM strategies.
• Creating and managing local SEO strategies for increased visibility.
• Developing content marketing strategies to attract and engage target audiences.
• Monitoring mentions of the brand online and managing reputation.
• Advising on social media strategies to enhance online presence.
• Providing SEO training and support to the marketing team.

Requirements

Education

• Relevant certifications in SEO are a plus

Experience

• 5 years of experience in a similar role

Technical Skills

• Technical SEO
• Content Management Systems (CMS)

Soft Skills

• Team Collaboration
• Project Management

Certifications

• HubSpot Content Marketing Certification
• Certified SEO Professional

Languages

• English: Fluent

Advantageous

• Experience with social media marketing: Ability to leverage social media channels to enhance SEO performance.
• Knowledge of local SEO: Skills in optimizing for local searches and Google My Business.

Benefits

• Comprehensive health insurance
• Annual leave and public holiday allowances
• Access to training programs
• Work-life balance initiatives

Company Culture

• Diversity & Inclusion: We celebrate diversity and are committed to creating an inclusive environment for all.
• Work-Life Balance: We prioritize work-life balance and offer flexible working options.
• Community Engagement: We encourage involvement in community initiatives and volunteer work.