Digital Marketing Specialist

Job Description

We’re on the lookout for a talented Digital Marketing Specialist to join our dynamic team in Cape Town. The ideal candidate will possess a deep understanding of various digital marketing channels and strategies to enhance our online presence. You will play a critical role in developing, implementing, and managing marketing campaigns that promote our services and drive customer engagement.

Responsibilities

• Execute targeted campaigns for Google Ads and social media platforms.
• Monitor SEO performance and implement strategies for improvement.
• Gather and report on insights from marketing analytics.
• Coordinate with internal teams to align marketing strategies.
• Manage relationships with external vendors and agencies.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field

Experience

• 3+ years in digital marketing, preferably in a fast-paced environment

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Time Management
• Team Collaboration

Certifications

• Certified Digital Marketing Professional

Languages

• English: Fluent

Advantageous

• Familiarity with HTML/CSS: Basic understanding of web design and development languages.
• Experience with marketing automation tools: Knowledge of tools like HubSpot or Mailchimp for campaign management.

Benefits

• Competitive salary and performance bonuses
• Health and wellness benefits
• Opportunities for professional development
• Dynamic work environment and flexible hours

Company Culture

• Collaborative Environment: We believe in teamwork and collaboration to achieve excellent results.
• Growth Mindset: Encouraging continuous learning and development within the team.
• Diversity and Inclusion: We value diversity and promote an inclusive workplace for everyone.