SEO Specialist

Job Description

As an SEO Specialist in Cape Town, you will be responsible for executing SEO strategies that drive organic traffic and improve search engine visibility. You will utilise your analytical skills to assess website performance and refine strategies to maximise the effectiveness of our online campaigns.

Responsibilities

• Analyse website traffic and user engagement metrics.
• Develop SEO strategies aligning with company goals.
• Ensure all content is optimised for search engines and audiences.
• Conduct regular market research to identify trends.
• Work with developers to enhance site architecture for SEO.
• Create reports on SEO performance and suggested improvements.
• Stay informed about the latest updates in the digital marketing landscape.
• Collaborate on marketing campaigns to ensure alignment with SEO goals.

Requirements

Education

• Bachelor's degree in Computer Science, Marketing, or related field

Experience

• 3+ years of hands-on SEO experience

Technical Skills

• Keyword Research Tools (Ahrefs, Ubersuggest)
• Data Analysis

Soft Skills

• Teamwork
• Creativity

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with local SEO best practices: Experience with strategies to enhance local search visibility.
• Understanding of mobile SEO: Knowledge of optimising websites for mobile devices.

Benefits

• Comprehensive health insurance
• 401(k) retirement plan with company matching
• Remote work options available
• Ongoing training and professional development

Company Culture

• Continuous Learning: We support professional growth and continuous learning opportunities for our staff.
• Work-Life Balance: We strive to create a healthy work-life balance for our team members.
• Community Engagement: We are committed to giving back to the community and being socially responsible.