SEO Specialist

Cape Town FULL TIME R30,000 - R40,000 / Month
(R360,000 - R480,000 / Year)

Job Description

Join our dedicated team as an SEO Specialist, where your knowledge of search engine algorithms and marketing analytics will drive successful SEO campaigns. Collaborate with marketing teams to create content that is both engaging and optimized for search engines.

Responsibilities

  • Collaborate with developers to optimize website architecture and ensure SEO compatibility.
  • Engage in continuous testing and optimization to improve website usability.
  • Generate regular reports on SEO performance and present findings to stakeholders.
  • Lead workshops to educate team members about SEO best practices.
  • Establish KPIs to measure the effectiveness of SEO initiatives.
  • Utilize tools such as Google Analytics and SEMrush for tracking and analysis.

Requirements

Education
  • Bachelor's degree in Computer Science or related field
  • Advanced degree in Marketing is advantageous
Experience
  • Minimum of 3 years of experience in SEO or digital marketing
Technical Skills
  • Content Management Systems (CMS)
  • HTML/CSS Basics
Soft Skills
  • Project Management
  • Adaptability
Certifications
  • HubSpot Inbound Marketing Certification
  • Digital Marketing Certification
Languages
  • English: Fluent

Advantageous

  • Experience with local SEO strategies: Proficiency in optimizing Google My Business listings and local searches.
  • Familiarity with A/B testing and conversion rate optimization: Experience in testing strategies for improved conversion rates.

Benefits

  • Comprehensive healthcare benefits
  • Retirement fund with employer contributions
  • Flexible working hours with remote options
  • Support for personal and career growth

Company Culture

  • Innovation: We encourage innovative thinking and creative problem-solving among team members.
  • Celebrating Success: We acknowledge and celebrate the achievements of our team, fostering a positive atmosphere.
  • Work-Life Balance: Our company promotes a healthy work-life balance to support our employees’ wellbeing.
Status: Closed