SEO Specialist

Job Description

Join us as an SEO Specialist in Durban, where your main focus will be to drive organic traffic and enhance our digital footprint. You will analyze site performance, conduct keyword research, and collaborate with various teams to develop SEO strategies that align with our overall marketing efforts.

Responsibilities

• Analyse website performance and implement strategies for improvement.
• Create and manage SEO campaigns to increase organic traffic.
• Utilise social media and other platforms to improve SEO reach.
• Collaborate with the design team on UX/UI improvements linked to SEO.
• Prepare regular reports on SEO performance and metrics.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in SEO or digital marketing

Technical Skills

• SEO Analysis
• Google Analytics
• Keyword Research

Soft Skills

• Analytical Thinking
• Team Collaboration

Certifications

• Google Analytics Certified
• SEO Certification from a recognized provider

Languages

• English: Fluent

Advantageous

• Experience with local SEO strategies: Knowledgeable in improving visibility in local search results.
• Familiarity with WordPress SEO plugins: Experience with tools like Yoast SEO to enhance site optimization.

Benefits

• Health and wellness benefits
• Flexible working conditions
• Professional development opportunities
• Employee discounts on products/services

Company Culture

• Creativity: We thrive on creativity and encourage innovative ideas to enhance our services.
• Continuous Improvement: Our culture supports ongoing learning and growth for all employees.
• Inclusivity: We believe in a diverse workplace and value every individual's contribution.