SEO Specialist

Job Description

We are seeking a passionate SEO Specialist to join our team in Cape Town. The ideal candidate will have a solid understanding of SEO principles and a proven record of improving website visibility and search engine rankings. You will be responsible for developing effective SEO strategies, conducting keyword research, and performing on-page and off-page optimization.

Responsibilities

• Conduct keyword research to guide content creation.
• Optimize website pages for enhanced search visibility.
• Perform ongoing SEO audits and competitor analysis.
• Develop and implement link-building strategies.
• Monitor and report on SEO performance metrics using analytical tools.
• Stay up-to-date with the latest SEO trends and algorithm updates.
• Collaborate with content creators to develop SEO-friendly content.
• Manage and optimize Google My Business listings.
• Improve website architecture for user-friendliness.
• Implement technical SEO best practices to enhance site performance.

Requirements

Education

• Bachelor's degree in Digital Marketing or Communications
• Master's degree is an asset

Experience

• 5+ years of experience in digital marketing with a focus on SEO

Technical Skills

• Link Building
• Technical SEO

Soft Skills

• Time Management
• Adaptability

Certifications

• Advanced SEO Certification
• Google Search Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with social media marketing: Experience with integrating SEO strategies into social media platforms.
• Experience with PPC campaigns: Knowledge in managing pay-per-click advertising that complements SEO strategies.

Benefits

• Medical and dental coverage
• Retirement savings plan with company contributions
• Flexible work hours
• Work from home options available

Company Culture

• Innovation: We thrive on innovation and encourage our staff to think creatively and explore new ideas.
• Team Collaboration: Teamwork is at the heart of our success, promoting an inclusive and friendly environment.
• Continuous Growth: We support and provide resources for continuous personal and professional development.