SEO Specialist

Job Description

We are seeking a passionate SEO Specialist to join our team in Cape Town. The ideal candidate will have a solid understanding of SEO principles and a proven record of improving website visibility and search engine rankings. You will be responsible for developing effective SEO strategies, conducting keyword research, and performing on-page and off-page optimization.

Responsibilities

• Develop comprehensive SEO strategies to increase online visibility.
• Conduct site audits to identify SEO weaknesses and opportunities.
• Manage content calendar ensuring SEO best practices are applied.
• Engage in A/B testing for optimization of web content.
• Liaise with developers to ensure website SEO compliance.
• Provide training and guidance to junior SEO team members.

Requirements

Education

• Bachelor's degree in Digital Marketing or Communications
• Master's degree is an asset

Experience

• 5+ years of experience in digital marketing with a focus on SEO

Technical Skills

• Link Building
• Technical SEO

Soft Skills

• Time Management
• Adaptability

Certifications

• Advanced SEO Certification
• Google Search Ads Certification

Languages

• English: Fluent

Advantageous

• Proficiency in HTML/CSS: Understanding of HTML/CSS for on-page SEO optimizations.
• Experience with WordPress: Hands-on experience in managing and optimizing WordPress sites.

Benefits

• Comprehensive medical and dental insurance
• Generous retirement plan with matching contributions
• Flexible working arrangements with remote options
• Employee wellness programs and workshops

Company Culture

• Community Focus: We believe in giving back to the community and encourage our employees to engage in social initiatives.
• Work-Life Balance: We prioritize balance and understanding of personal needs outside of work.