SEO Specialist

Job Description

We are on the lookout for an SEO Specialist to join our dynamic team in Durban. The ideal candidate will have a strong understanding of SEO principles and be adept at implementing strategies to enhance our web presence and drive traffic to our websites. You'll be responsible for conducting keyword research, optimizing website content, and monitoring performance metrics to achieve our online marketing goals.

Responsibilities

• Create and maintain SEO documentation for best practices.
• Implement technical SEO improvements to enhance site performance.
• Assess and report on competitor SEO strategies.
• Utilize Google Analytics and other tools to track success and improve strategies.
• Develop engaging strategies and content to improve user engagement.
• Enhance mobile SEO strategies to improve search rankings.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3-5 years of SEO experience with a track record of improving rankings and driving traffic.

Technical Skills

• Keyword Research Tools (e.g., Ahrefs)
• Content Management Systems (e.g., WordPress)

Soft Skills

• Creativity
• Time Management

Certifications

• Moz SEO Certification

Languages

• English: Fluent

Advantageous

• Experience in content marketing: Background in creating and promoting content to enhance SEO.
• Knowledge of local SEO best practices: Familiarity with optimizing content for local search visibility.

Benefits

• Attractive salary package
• Comprehensive health insurance
• Annual performance bonuses
• Opportunities for professional growth

Company Culture

• Inclusivity: We foster an inclusive environment where all voices are valued.
• Responsiveness: We prioritize adaptability and responsiveness to market trends.
• Employee Well-being: We prioritize the health and well-being of our employees.