Digital Marketing Specialist

Job Description

We are on the lookout for a creative and analytical Digital Marketing Specialist to join our team in Johannesburg. The ideal candidate will possess a strong understanding of digital marketing strategies, including SEO, SEM, and social media management. You will play a key role in developing and executing marketing campaigns to drive brand awareness and engagement. If you are passionate about the digital landscape and ready to take on new challenges, we would love to hear from you!

Responsibilities

• Drive lead generation and conversion strategies across digital platforms.
• Enhance user engagement through creative content strategies.
• Implement effective A/B testing for marketing campaigns.
• Develop relationships with influencers to improve brand visibility.
• Coordinate with sales teams to align marketing efforts with sales objectives.
• Manage relationships with external vendors and agencies.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Relevant certifications in digital marketing are preferred

Experience

• 4+ years of hands-on experience in digital marketing roles

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Communication
• Team Collaboration

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent
• Zulu: Proficient

Advantageous

• Knowledge of marketing automation platforms: Experience with platforms like Marketo or Pardot.
• Fluency in additional languages: Proficient in additional languages relevant to the local markets.

Benefits

• Attractive compensation structure
• Comprehensive health cover for employees and their families
• Flexible work hours and conditions
• Support for continuous learning and development

Company Culture

• Team Spirit: We value teamwork and collaboration to drive success.
• Inclusivity: Diversity and inclusion are at the core of our values.
• Recognition and Reward: We believe in recognizing and rewarding hard work and achievement.