Marketing Analytics Manager

Job Description

We are searching for a Marketing Analytics Manager to lead our data-driven marketing initiatives. The ideal candidate will be experienced in handling analytics tools and interpreting data to drive strategic marketing decisions.

Responsibilities

• Manage marketing analytics projects from inception through to execution.
• Interpret data trends to provide actionable recommendations for marketing strategies.
• Drive improvements in data collection and analytics methodologies.
• Assist in budget allocation decisions based on performance data.
• Mentor junior analysts and share best practices in analytics.

Requirements

Education

• Bachelor's degree in Marketing, Data Analytics, or related field
• Master's degree in Marketing Analytics is an advantage

Experience

• 5-7 years of experience in digital marketing analytics

Technical Skills

• Adobe Analytics
• SQL
• Marketing Automation Software

Soft Skills

• Critical Thinking
• Interpersonal Skills

Certifications

• Digital Marketing Certification
• Data Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience in A/B testing frameworks: Familiarity with A/B testing methodologies and tools.
• Prior experience in eCommerce analytics: Experience analyzing eCommerce data to drive conversions.

Benefits

• Attractive remuneration package
• Medical aid and wellness benefits
• Work-life balance initiatives
• Career advancement programs

Company Culture

• Diversity and Inclusion: We are committed to fostering a diverse and inclusive work environment.
• Results-Oriented: Our focus is on delivering results that matter to our clients and community.