Digital Marketing Specialist

Job Description

Seeking an experienced Digital Marketing Specialist to enhance our team's efforts in Cape Town. You will be responsible for creating compelling content, managing digital ad campaigns, and analyzing performance metrics to achieve optimal results.

Responsibilities

• Lead all digital marketing initiatives, focusing on SEO, SEM, and content strategy.
• Oversee the development of website content and email marketing campaigns.
• Utilize marketing automation tools to streamline campaign processes.
• Work with designers and developers to enhance user experience on digital platforms.

Requirements

Education

• Bachelor's degree in a related field or equivalent experience

Experience

• 3-5 years of hands-on experience in digital marketing with a focus on analytics and content creation.

Technical Skills

• PPC Management
• Email Marketing

Soft Skills

• Creativity
• Team Collaboration

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with marketing automation tools: Experience with platforms such as HubSpot or Marketo.
• Experience in event marketing: Background in organizing and promoting marketing events.

Benefits

• Comprehensive medical aid coverage
• Annual performance bonuses
• Work-from-home options
• Team-building activities

Company Culture

• Continuous Improvement: We are committed to ongoing professional development and learning.
• Collaboration: Teamwork is at the heart of our culture, driving us to achieve shared goals.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our team.