Digital Marketing Specialist

Job Description

Are you an experienced Digital Marketing Specialist looking for an opportunity to make an impact? Join our team in Port Elizabeth where you'll manage and execute marketing strategies to enhance brand visibility and customer engagement. The successful candidate will leverage SEO, PPC, social media, and content marketing to drive traffic and conversions.

Responsibilities

• Design and oversee marketing strategies to enhance web traffic and lead acquisition.
• Apply quantitative and qualitative research methods to gauge marketing effectiveness.
• Lead branding initiatives to ensure a consistent message across all platforms.
• Manage advertising budgets and allocate resources effectively.
• Develop and maintain relationships with media and digital partners.
• Coordinate public relations efforts and promotional activities.
• Provide training and mentorship for junior team members.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• Relevant certifications in digital marketing are a plus

Experience

• 3-5 years of experience in online marketing and brand management

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Project Management
• Team Leadership

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Certification in Social Media Marketing: Proficiency in managing and strategizing social media campaigns.
• Understanding of UX/UI Principles: Knowledge of user experience design principles for better marketing performance.

Benefits

• Comprehensive health, dental, and vision insurance
• Annual training budget for continuous improvement
• Flexible leave policy and work-from-home options
• Company-sponsored team events and outings

Company Culture

• Diversity and Inclusion: Committed to building a diverse team and promoting an inclusive workplace.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our employees.
• Employee Recognition: We celebrate achievements and recognize hard work across the organization.