Product Marketing Manager

Job Description

We are searching for a passionate Product Marketing Manager to lead our marketing initiatives in Pretoria. This role includes strategizing product launches, analyzing market trends, and collaborating with sales teams to ensure alignment with business goals. If you have a flair for creativity and a strategic mindset, we want to hear from you.

Responsibilities

• Design innovative marketing programs to drive product adoption.
• Analyze data and metrics to measure marketing effectiveness.
• Oversee budget allocation for marketing campaigns and initiatives.
• Work closely with product development teams to refine product offerings.
• Develop training materials for sales staff on product benefits.
• Identify emerging market trends and translate them into actionable strategies.

Requirements

Education

• Bachelor's degree in Marketing, Business or a related field
• Master's degree is preferred

Experience

• 3-5 years of experience in product marketing or a related field

Technical Skills

• Market Research
• Digital Marketing

Soft Skills

• Analytical thinking
• Communication

Certifications

• Certified Product Marketing Manager (CPMM)

Languages

• English: Fluent

Advantageous

• Experience with CRM software: Knowledge of customer relationship management systems.
• Familiarity with SEO/SEM strategies: Understanding of search engine optimization and marketing strategies.

Benefits

• Health insurance
• Performance bonuses
• Flexible work hours
• Professional development opportunities

Company Culture

• Team Collaboration: We foster a collaborative environment that encourages innovative thinking.
• Continuous Learning: We support ongoing learning and development for all employees.
• Inclusivity: Diversity is celebrated and valued within our team.