SEO Specialist

Job Description

We are on the lookout for an experienced SEO Specialist to join our dynamic digital marketing team in Pretoria. Your expertise in search engine optimization will be crucial in enhancing our online presence and driving traffic to our clients’ websites. You will play a key role in developing and implementing effective SEO strategies, conducting keyword research, and performing competitive analysis. If you're passionate about SEO and are ready to take your career to the next level, we want to hear from you!

Responsibilities

• Lead SEO projects from initiation to completion, ensuring alignment with business objectives.
• Utilize SEO tools like Google Analytics, SEMrush, and Moz for performance tracking.
• Collaborate with web developers to improve site architecture and user experience.
• Conduct A/B testing on content to evaluate effectiveness.
• Research and analyze competitors to enhance service offerings.
• Mentor junior team members on SEO techniques and best practices.
• Review and optimize existing client content for search engine visibility.
• Prepare and monitor budgets for SEO initiatives.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Master's degree is a plus

Experience

• 5 years of experience in SEO and digital marketing roles

Technical Skills

• Google Analytics
• HTML/CSS

Soft Skills

• Team Leadership
• Negotiation

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Social Media Marketing: Ability to leverage social media for SEO enhancement.
• Knowledge of local SEO strategies: Proficiency in optimizing for local search results.

Benefits

• Comprehensive health coverage
• Flexible working arrangements
• Professional development opportunities
• Team-building events and outings

Company Culture

• Diversity and Inclusion: A commitment to a diverse workplace that embraces all backgrounds.
• Continuous Learning: Opportunities for learning and growth in a supportive environment.
• Community Engagement: Active participation in community initiatives and support programs.