Digital Marketing Manager

Job Description

We are seeking a skilled Digital Marketing Manager to lead our marketing team in Cape Town. In this role, you will be responsible for developing and executing marketing strategies, overseeing campaigns, and driving brand awareness across various digital platforms.

Responsibilities

• Lead the strategy and execution of all digital marketing campaigns.
• Utilize performance metrics to drive decisions and optimize marketing efforts.
• Coordinate with sales and product teams to align marketing strategies.
• Enhance the customer journey by implementing effective digital strategies.
• Conduct competitive analysis to inform marketing decisions.
• Manage digital marketing budgets and forecast expenditures.
• Attend industry conferences and represent the company at events.

Requirements

Education

• Bachelor's degree in Marketing or relevant field
• Master's degree in Business Administration is preferred

Experience

• 5+ years in a digital marketing leadership role

Technical Skills

• PPC Advertising
• Web Development

Soft Skills

• Project Management
• Creative Thinking

Certifications

• Certified Digital Marketing Professional
• Analytics Certified by Digital Marketing Institute

Languages

• English: Fluent

Advantageous

• Experience in B2B marketing: Background in developing strategies for business-to-business marketing.
• Understanding of UX/UI principles: Familiarity with user experience and interface design to enhance marketing outcomes.

Benefits

• Comprehensive medical aid and dental coverage
• Annual bonus based on performance
• Training and development programs
• Work-life balance initiatives

Company Culture

• Diversity and Inclusion: We are committed to fostering a diverse team and creating an inclusive workplace.
• Empowerment: We empower our employees to take ownership of their work and bring their ideas to life.
• Work-Life Balance: We promote a healthy work-life balance to ensure employee well-being and productivity.